What Is SEO?
SEO (search engine optimization) is an effective set of techniques and tools that help your site rank higher in the major search engine result pages, thus driving more online traffic to your website and hopefully more business. SEO is often called search engine optimization, since it often involves making sure changes to the content and design of your web site to make it more appealing to search engines as a result of certain keywords and phrases used in the web site’s meta tags and internal linking structure. SEO can also involve making sure that your web site has internal links from other trusted web sites. SEO can also involve linking building on popular social networking sites and blogs. SEO is used to help a web site rise in search results by putting it ahead of similar sites in the same particular category and keyword phrase. There are a number of other factors that can increase online visibility and importance. The most important factor SEO works on is relevancy. All SEO efforts to try to work towards increasing web traffic so that the site can be found and visited by potential customers. Some SEO services even go so far as to ensure that potential customers will actually find your site if they do an internet search.
Works On Two Major Principles
Search engine optimization works on two major principles. The first principle is known as the quality algorithm, which is implemented by the search engines to decide where your website should appear in search results based on the keywords you use and the content of your web site. The second principle is called the content of the site, which deals with creating useful content that is relevant to your search query. The quality algorithm uses mathematically and syntactical algorithms to determine how to rank the various pages of your web site according to how closely related they are to the search query used by the customer.
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As an example, let’s assume that you do a Google search and you type in the term “How to get rich quick with stocks”. You will then be given a list of stocks to invest in, one for each of the keyword phrases “stock market”, “stock investing” and “stock market investing”. Your website could potentially appear in place of any of those listings. Let’s assume, for argument sake, that none of those listings shows up in the search results.
Now, let’s assume that you run a company or blog, and your web pages are relevant to the search query in question. Your company may not have anything to do with stocks, but it can be shown in place of any of the above search results due to the fact that it contains relevant information. Therefore, even if the keywords you use for your SEO efforts do not contain the specific words used by the customers to find the company, it will increase your chances of appearing in the search engine results based on the keywords the customers entered when searching for the company. That is SEO in a nutshell.
On-Page SEO and Off-Page SEO.
There are two main components of SEO: on-page SEO and off-page SEO. On-page SEO is the SEO that helps your web pages to be found when a user performs a search using the keywords you have chosen. In other words, the on-page SEO will help your keywords to be placed in the right positions within the text of your web pages. This type of SEO is called SEO friendly.
Off-page SEO is all about increasing your links so that you are able to rank well within the search engines for that particular search query. It is generally considered to be more important than on-page SEO. If your web pages contain no links to other sites, then your ranking will suffer. A good SEO consultant can help you increase the number of backlinks within your web pages so that your ranking is improved and your traffic increases.
One of the most popular SEO techniques is the use of meta tags. These meta tags describe the content of your web page within the meta description, which is an HTML element. This element provides detailed information regarding the content of your page to the search engines and the user experience. This makes SEO a powerful tool in terms of improving the user experience and increasing your ranking within the search engines work.